Devine Coffee

Small Batch Coffee Roasting | Oxford, MS

Don't Sweat the Technique

Whether you enjoy a daily chemex, your reliable drip machine or anything else really, our coffee will taste delicious in what ever you choose to use. (THROWING COFFEE OPTIONAL)

Coffee Is For Everyone

Coffee is meant to be shared and enjoyed by EVERYONE, so don't be a 'Coffee Snob', it makes us all look bad.

Why the Pelican?

Although we roast in Oxford, MS my roots will always be in Daytona Beach, FL where I was born and raised. Not only are pelicans basically everywhere in Daytona, I also lived on Pelican Avenue.

Our Story

Our Story

It all began in 2016 when I started experimenting with roasting coffee in a popcorn maker outside on my grill. Even though I made a ton of mistakes and burned a lot of coffee early on, I eventually got the hang of it and found that I preferred drinking fresh-roasted coffee. This led me to pursue coffee roasting as a hobby, and as I became more invested in it, I graduated to a small electric home roaster. From there, I started sharing my coffee with other people, and to my surprise, they offered to pay me for it. With the encouragement and support of my amazing wife, Michele, I decided to turn my hobby into a business.

I’m now using a commercial coffee roaster, which allows me to roast a lot more coffee so that I can serve more people and share my passion with them. I’m looking forward to seeing where this journey takes me.

Thank you for your support,

Jimmy Devine

Blog posts

Interview with Derek La Paz of Mill City Roasters

Interview with Derek La Paz of Mill City Roasters

I got the chance to speak with Derek La Paz from Mill City Roasters about all things coffee and roasting. Derek brings a really unique perspective ...
Gold Leaf Coffee CO.

Gold Leaf Coffee CO.

I just returned from my vacation with my family to Disney followed by a quick visit in our hometown of Daytona Beach, FL. It was a blast and I got ...
Subscribing with Ease

Subscribing with Ease

I am not internet savvy. I am competent enough, but not terribly proficient in website management or design. Thanks to platforms like Shopify it is...